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Deviceless Neurotechnologies

5 Brand Advertising Strategies To Build An Attractive Brand

5 Brand Advertising Strategies To Build An Attractive Brand   What makes a brand attractive? Researches suggest that brand advertising one of the most effective factors for brand selection. In our latest blog “ How Emotional Branding Affects Brand Selection?”

How Emotional Branding Affects Brand Selection ?

How Emotional Branding Affects Brand Selection? Emotional branding is the new term in brand marketing. It addresses our decision on brands related to emotions. It builds a relationship between consumers and products. Have you ever thought about how you prefer

Eye-Tracking or Decision-Tracking?

Eye-Tracking or Decision-Tracking? Recent researches suggest that eye-tracking and decision-making have some correlations. Our interests and desires are important for decision-making. While we like something, our eyes speak. Like a popular quote from one of the most famous movies “Scare Face”: “The eyes

Heartbeats: The Mirror for Emotions

Heartbeats:The Mirror for Emotions Even though we try to avoid emotions from time to time, the body does not lie. We can tell lies about what we really feel but our heartbeats tell the truths. There are two sides of

Emotional Versus Rational Thinking

In the journey of our buying decision-making, we are sometimes attempted to buy first and then find reasons for the purchase afterwards. This is related to the two basic ways of thinking: logical thinking and emotional thinking. Let’s find out

Colors & Emotion: What is the percentage of colors on our emotion

  Colors and emotions are two terms that stand for a long time in world history, especially for human beings. Even humankind made a relationship between some acts and colors. In the following chapters, this will be explained as detailed.

Neuromarketing 101

Neuroscience is a major of life science that explores the mystic features of the brains as investigating the nervous system. Whole knowledge about modern neuroscience has begun in the early 1900s. Today, the unknowns are getting known every day. Generally,