How Emotional Branding Affects Brand Selection? Emotional branding is the new term in brand marketing. It addresses our decision on brands related to emotions. It builds a relationship between consumers and products. Have you ever thought about how you prefer
Eye-Tracking or Decision-Tracking? Recent researches suggest that eye-tracking and decision-making have some correlations. Our interests and desires are important for decision-making. While we like something, our eyes speak. Like a popular quote from one of the most famous movies “Scare Face”: “The eyes
Heartbeats:The Mirror for Emotions Even though we try to avoid emotions from time to time, the body does not lie. We can tell lies about what we really feel but our heartbeats tell the truths. There are two sides of
In the journey of our buying decision-making, we are sometimes attempted to buy first and then find reasons for the purchase afterwards. This is related to the two basic ways of thinking: logical thinking and emotional thinking. Let’s find out
Colors and emotions are two terms that stand for a long time in world history, especially for human beings. Even humankind made a relationship between some acts and colors. In the following chapters, this will be explained as detailed.
The photoplethysmography (PPG) which means heart-rate pulsation is generally measured on a finger or an ear using contact sensors. The recent several studies using web-cam to measure PPG have been introduced under the desktop or mobile computing environment including service
Feeling close to other people encourage being healthy while feeling disconnected from them might compromise physical and mental health. No matter what age you are, people need other people to share their ideas, emotions, and to feel happy as well.
Neuroscience is a major of life science that explores the mystic features of the brains as investigating the nervous system. Whole knowledge about modern neuroscience has begun in the early 1900s. Today, the unknowns are getting known every day. Generally,
Pupils Reflect The Emotions We collect information from our eyes and transmit it to the brain, which is the extension of the brain to the outside world. This sent information (images) is processed in the brain and produces output. The
Emotions in The Air In daily life, people have tried to understand emotions from gestures, mimics, or facial expressions however, some of them can betray no emotion to be strong. However, the more you work your emotion in a scientific